Anderson Ford is one of the few Ford Dealers nationwide to be involved in Ford Motor Company's SVT Program since its inception in 1991.
SVT was commissioned to create factory-produced drivers' cars and trucks, vehicles that possess a balance between engine and chassis, roadholding and a supple ride, refinement and performance capability. These qualities are the core of the SVT product development philosophy.
A key element in the SVT program is its special dealer body. Of the 4,900 Ford dealers in the United States, Canada and Mexico, fewer than 730 are certified to represent SVT. To be one of those dealers, Anderson Ford must have high customer satisfaction ratings, go through annual in-depth technical seminars, training in customer-care techniques specific to the enthusiast driver, and instruction in car control and performance driving. Anderson Ford is dedicated to creating a culture within their dealership that is friendly to the knowledgeable driving enthusiast.
To support SVT, Ford Motor Company created a dedicated product development group. These people are a cross-functional group of engineers, product planners, and marketing people who meet on a weekly basis. They draw heavily on the talents and knowledge of other driving enthusiasts at Ford who work in the key disciplines of design, product development, manufacturing, and marketing.
